The aim is to increase sign-ups to its free rider checks and motorcycle safety courses.
The pitch was not competitive. Forster previously worked with the IAM in developing a digital and online drink-drive PR campaign called the ‘£50,000 pint’ for the Department of Transport in 2014.
Ben Schofield, comms manager at the IAM, said: "We knew we could trust [Forster] to come up with exciting ideas that would truly resonate with our audience."
The campaign goes live next week.