SINGAPORE: Cohn & Wolfe has been appointed agency of record for datacenter provider IO and enterprise applications supplier Unit4.
The agency will manage an integrated communications program for IO and a media relations strategy for Unit4.
"Organizations in Singapore are leading the charge in Asia with the adoption of new technologies, including cloud services, to improve efficiency and establish a competitive edge," said Karen Ho, Cohn & Wolfe group managing director, Southeast Asia. "We are excited to work alongside innovators like IO and Unit4 to increase visibility and generate excitement around their technological leadership while driving the growth of adoption in Singapore."
As an enterprise applications provider, Unit4 is focused on driving its software-as-a-service and other cloud offerings to professional sectors and similar vertical markets.
Meanwhile the communications program for IO aims to raise visibility of its solutions and establish thought leadership within the data center industry in Asia. The agency’s will focus on media and analyst relations, and content development across traditional and social platforms and digital activities.
"Becoming the agency of record for these well-respected brands is a strong testament to Cohn & Wolfe’s expertise in the technology sector and speaks to the growth momentum we have in the region," added Angelina Ong, Cohn & Wolfe president, Asia-Pacific.
Other tech clients on the firm's roster include Dell, Ruckus Wireless, LexisNexis Risk Solutions, InterCall, Progress Software and Rockwell Collins.