Hillary Clinton’s campaign will debut two minute-long ads in the important early voting states of Iowa and New Hampshire this Tuesday as part of a $2 million ad buy. They will run over the course of five weeks.
The ads are titled "Dorothy" and "Family Strong," and focus heavily on introducing viewers to Clinton’s late mother, Dorothy Rodham. They also reiterate the campaign’s core messaging strategy that the former secretary of state, senator, and first lady is a fighter who will work tirelessly for the middle class and especially for women and children.
Although Clinton aides told The New York Times that the ads were filmed months ago, they will air at a crucial point in the Democratic primary process. Over the weekend, reports surfaced that indicated Vice President Joe Biden is seriously considering entering the race.
If Biden joins the fray, he would be Clinton’s most serious challenger, apart from Vermont Senator Bernie Sanders. Although Biden has not made any official announcements about running, a tally of more than 100 national polls aggregated by The Huffington Post puts the vice president just four percentage points behind Sanders (both trail Clinton by wide margins).