The Covent Garden-based agency will provide corporate comms, consumer and b2b PR, crisis and issues management, social analytics, social strategy, influencer engagement, content creation and stakeholder engagement.
Redington spent more than 15 years at Lexis, heading up the agency's corporate and b2b team, working on global brands including Royal Caribbean, Coca-Cola Enterprises and Pizza Hut. She also acted as chief operating officer and client services director. Before Lexis Redington worked at Murray Consultants in Ireland across Irish food and drink brands.
Redington said: "Another Word is client-centric, with service excellence at the heart of our offer. We tell brand and business stories in a way that genuinely engages and that is designed to travel across owned and earned media. We pride ourselves on our ability to solve complex reputational challenges for businesses and brands, while delivering results that exceed expectations."
Mughal was formerly a director at Lexis, which she joined in 2008. Her clients included DHL, Amazon and Total Jobs Group. She previously worked at Firefly Communications.
Mughal added: "Our goal is to work with small brands with big ambitions and big brands that recognise the value of great PR and digital consultancy, which we can help gain cut-through in this complex communications environment."