The 7 stories PR pros need to know on Monday morning, 8.3.2015

Obama to lay down strict power-plant rules; Rolling Stone hires new top editor; Uber adviser starts own shop.

1. President Barack Obama is set to release on Monday stricter-than-expected rules to cut the amount of carbon emissions from power plants by 32% by 2030. The plan is sure to get immediate blowback from Republicans and the energy industry.

2. Rolling Stone has tapped top Men’s Journal editor Jason Fine as its new managing editor, following the exit of Will Dana. The magazine retracted a story on a supposed gang rape at a University of Virginia fraternity last year.

3. Zimbabwean officials have revealed the identity of a Pennsylvania doctor who also hunted a lion in the country in April, a week after the killing of the beloved Cecil the Lion caused international outrage. The country’s Conservation Task Force apologized for saying over the weekend that Cecil’s brother, Jericho, was also killed by hunters. More than nine in 10 PR pros who responded to a PRWeek poll last week said they would not have represented the Minnesota dentist who killed Cecil.

4. Uber adviser Bradley Tusk is staring his own political consulting firm, Tusk Ventures. He was also a campaign manager for former New York City Mayor Michael Bloomberg. Uber last month beat back an initiative by Bloomberg’s successor, Mayor Bill de Blasio, to cap the number of its cars in New York City.

5. Donald Trump’s surge in Republican polls could have silver linings for Jeb Bush, as the former Florida governor’s team believes the business magnate would take votes from Scott Walker. The 17 Republicans in the race are prepping for Thursday night’s must-watch debate in Cleveland.

6. The FBI has subpoenaed an affidavit containing text messages between Jared Fogle and a Subway franchisee, according to Business Insider. The sandwich chain suspended its ties with the longtime pitchman last month as authorities raided his home reportedly in connection with a child porn investigation.

7. Hillary Clinton is running her first ads in Iowa and New Hampshire this week, highlighting her personal background and explaining why she is running for president again amid reports that Vice President Joe Biden could soon jump into the race

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