Grayling announces global creative and digital appointments

Grayling has announced two senior promotions to the new roles of global creative director and global head of digital marketing.

Promotions: Victor Benady (left) and Jan Mikulin
Promotions: Victor Benady (left) and Jan Mikulin

The former position has been given to Victor Benady, previously global head of digital, who also joins Grayling’s board.

The agency said Benady’s mandate is to "provide senior creative counsel across the business, by leading on significant new business pitches and client programmes, developing and growing Grayling’s global value proposition and ensuring world-class creative and integrated delivery are at the heart of the Grayling offer".

Benady said: "After four years at Grayling it’s an honour to take on this new position. I aim to bring creative excellence to all aspects of our business at a time when our clients are looking to us like never before to be constantly inventive, walking a tightrope between risk and opportunity."

Former global digital planning director Jan Mikulin has been named global head of digital marketing. Grayling said that role will focus on "supporting the Grayling network in delivering incremental digital marketing services".

Paul Taaffe, CEO of Grayling owner Huntsworth Group, said: "Integrated creativity is central to Grayling’s growth and Victor and Jan’s appointments mean that more clients in more markets will gain access to their thinking and experience."

The appointments follow a difficult period for the agency and Huntsworth, which saw pre-tax profits fall by around 20 per cent in 2014, driven by operating margins almost halving at Grayling. In addition, Alison Clarke stepped down as CEO of Grayling UK & Ireland in June after four years in the role.

Speaking to PRWeek in April, Taaffe, who became Huntsworth CEO that month, said he expected the company to return to growth within a year.

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