Agencies on board for LinkedIn's 'largest ever' UK consumer PR campaign

Brands2Life, Firstlight PR and Kallaway are supporting LinkedIn's 'Bring In Your Parents' (BIYP) initiative, a global campaign to engage parents with their child's career, in what is set to be the social networking site's largest consumer campaign in the UK to date.

by Anna Reynolds
BIYP: Three agencies are on board to deliver LinkedIn's largest UK PR campaign
BIYP: Three agencies are on board to deliver LinkedIn's largest UK PR campaign

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