Healthcare PRs echo Lord Rose's call for comms to come first in NHS transformation

PR consultants have welcomed a call for transformation of the NHS' talent and leadership to be led by a new comms strategy - so long as it is co-created, and avoids "reinventing the wheel".

by Sam Burne James

Lord Rose: knows the value of engagement from his M&S days (Credit: Simon Dawson/Bloomberg via Getty Images)

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