Associated Press appoints W to launch historical video channel on YouTube

Global news network Associated Press has hired W to launch two YouTube channels showing more than one million minutes of historical film footage, following a competitive pitch.

Pearl Harbour: The aftermath of the attack is among the footage – see bottom of story for full coverage
Pearl Harbour: The aftermath of the attack is among the footage – see bottom of story for full coverage

AP has teamed up with British Movietone, the global newsreel archive, to create the channels, called AP Archive and British Movietone. They will showcase major events dating from 1895 to the present day. W says this will be the largest upload of historical news content on YouTube to date.
The channels will comprise more than 550,000 video stories including the San Francisco earthquake in 1906, exclusive footage of the bombing of Pearl Harbor in 1941, Marilyn Monroe captured on film in London in the 1950s and Twiggy modeling the fashions of the 1960s.

Becky Charles, head of media at W, said: "AP and British Movietone’s YouTube channels are an archival treasure. Its mix of exclusive, iconic, rare and bizarre video content brings history to life, and we are incredibly excited to be on board to help AP and Movietone open up an extremely valuable and unrivalled archive collection for all generations to enjoy and learn from."
Alwyn Lindsey, director of international archive at AP, added: "The AP archive footage, combined with the British Movietone collection, creates an incredible visual journey of the people and events that have shaped history. We were impressed with W’s creative approach to this ambitious project."

W won a two-way pitch for the project, adding to its roster of media clients which includes Johnston Press, The Independent, i, the London Evening Standard, MixMag and HELLO! Fashion Monthly.

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