Paul George: 40 Under 40 2015

Partner, global director of health and wellness, Porter Novelli

Credited as the "force behind" Porter Novelli’s fast-growing health and wellness practice, Paul George turned the division into a true global operation in just a few short years. He brought together regional teams, leading them through complicated advocacy, market access, and media campaigns in a highly regulated and changing industry.

He secured significant new clients, including Teva, Takeda, and Merck-Serono, and grew work with existing clients, including Pfizer and Bayer. Porter named him partner earlier this year, just one of 17 at the firm.

George’s advanced healthcare expertise spans nearly two dozen therapeutic areas and healthcare sectors, including cardiology, infectious disease, oncology, men’s health, respiratory, and depression, epilepsy, and schizophrenia.

He graduated with honors from the University of East Anglia in the UK, and The Autonomous University of Madrid with a BS in biological sciences. George worked everything from media relations and product approvals to European Medicines Agency and FDA communications and compliance and disease-awareness initiatives.

"Paul brings boundless energy to his role, and his strategic counsel is highly sought-after and respected by his clients," say colleagues.

Prior to joining Porter, he led global marcomms programs for Bristol-Myers Squibb and Gilead as an SVP and partner at TogoRun. Before that he spent nearly a decade with CPR Worldwide/FleishmanHillard, leading communications for other top healthcare companies, including GSK, AstraZeneca, Servier, and Sanofi.

George’s work is successful in part because of his knowledge, but also because his approach is one of empathy and respect. Examples of this include the Oncology on Canvas effort for Lilly Oncology that lets those with cancer and their caregivers express themselves through an art competition.

A program developed for Bristol-Myers Squibb, SHE, provided a place for women and girls living with HIV to share experiences and information in a supportive environment. It was translated into eight languages and endorsed by community groups and the European Parliament.

"Paul’s work has had true impact on health-care companies and patients," explains another colleague.

- He offers pro bono communications counsel to the HIV Vaccine Trials in Seattle and Family Reach, which provides grants to families facing cancer

- George began scuba diving at age 12 and remains an avid diver today

- A native of England, he has lived in five countries and traveled to more than 70

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