WPP and the Indian School of Design and Innovation (ISDI) have established the ISDI WPP School of Communication.
Located in Mumbai, the venture marks WPP’s first foray into the Indian education sector.
The partnership will help create India’s first professional three-year undergraduate diploma program in communication based on a work-study model that will bring together a strong academic and creative curriculum combined with practical application.
The admissions process is currently underway through an online application form. The inaugural batch will commence in August 2015 with the first cohort of 60 students.
This school is WPP’s second global initiative. In 2011, it partnered with the Shanghai Arts and Design Academy to establish the WPP School of Marketing and Communications in China. The program has just completed its fourth year with 220 students enrolled.
The visiting faculty will include Piyush Pandey, executive chairman and national creative director at Ogilvy & Mather, and Roshan Abbas, managing director at Encompass Events. The program directors will include the likes of Madhukar Sabnavis, and CVL Srinivas, CEO at GroupM for South Asia, among others.
WPP CEO Sir Martin Sorrell said: "Amid strong growth in the wider economy and, more specifically, in our sector, India is facing a pronounced talent shortage, one that is expected to become even more acute in the future." He added, "As the leading communications group in India and the world, WPP is committed to helping India to further develop the already high level of creative and professional talent in this sector."
Speaking on the supply-demand gap for fresh talent in the industry, Ranjan Kapur, country manager for India at WPP, said: "We employ approximately 15,000 people (including associates) and on an average, we need 3,000 new recruits every year, including replacements and first timers and this school is just a small beginning. We hope to expand this to be able to cover a significantly large part of our requirements and turnout 400-500 young men and women every year from our school. Our first batch of 60 students is just the beginning."