PRWeek UK Awards 2015 shortlist unveiled

PRWeek has revealed which campaigns, agencies and in-house comms teams have been shortlisted in the prestigious PRWeek UK Awards 2015.

PRWeek UK Awards: Tickets are available for the 2015 ceremony on 20 October
PRWeek UK Awards: Tickets are available for the 2015 ceremony on 20 October

Among the campaign categories, The 'Real' Apple Store by Tin Man for Borough Market leads the way with five nominations, followed by the Airbnb Floating House campaign by Hope&Glory for Airbnb and Dan! by Diabetes UK, which have three nominations each.

The winners of the Awards, the most prestigious in the UK PR industry, will be announced at a gala evening at London’s Grosvenor House on 20 October.

Tickets are available from the Awards website.

There is an early bird discount for bookings made by Monday 17 August. A range of table packages are available for what is one of the highlights of the year for the UK PR sector.

Congratulations to all our finalists – please tweet your excitement with the hashtag #PRWeekAwardsFinalist. And thanks to the Awards judges for all their hard work.

For more information on the PRWeek UK Awards, please click here.

Below is the shortlist in full:

Campaign Categories: Techniques

Best Use of Content, sponsored by 72Point

* The Spirit of BACARDI, a graphic novel - Citizen for BACARDI
* #therewillbehaters - Iris for Adidas Global
* Farage Swings For Europe - Mischief PR for Paddy Power
* Hawking Talking - Taylor Herring for Paddy Power
* End Marmite Neglect - W for Marmite

 

Best Use of Creativity

* The Airbnb Floating House - Hope&Glory for Airbnb
* Farage Swings For Europe - Mischief PR for Paddy Power
* Launch Fortitude on Sky Atlantic with a Polar Bear - Taylor Herring for Sky
* The 'Real' Apple Store - Tin Man for Borough Market
* 1,000 Kisses Light Up Borough Market - Tin Man for Borough Market

  

Best PR Event

* The Airbnb Floating House - Hope&Glory for Airbnb
* The Paddington Trail - Premier for Studiocanal
* Bushmills Live - Smarts Communicate for Bushmills Irish Whiskey
* Deluxe Limited Edition Restaurant - The Black Arts Production Company for Lidl
* The 'Real' Apple Store - Tin Man for Borough Market

 

Most Innovative Use of Digital and Social Media

* Mission 31 powered by Lumia - Cohn & Wolfe Neverbland and Engage Sciences for Microsoft Lumia (formerly Nokia)
* #ThePussycatRiot - Cow for Hide My Ass!
* #NEORunway: The World’s First Tweet-Powered Fashion Show - Iris for Adidas NEO
* Ladbrokes Barkingham Palace Gold Cup - Kaper for Ladbrokes
* Dan! - Diabetes UK

 

Best Integrated Campaign

* 100 LIVES, Edelman for 100 LIVES
* Hepatitis: Think Again - Ketchum for World Hepatitis Alliance & World Health Organization
* Lunar Mission One - Pagefield for Lunar Missions
* #FollowTheFairies - Unity for Marks & Spencer
* Swing The Vote - Unity for vInspired

 

Best Use of Planning, Strategy and Evaluation, sponsored by OnePoll

* Making Sense of Sugar - Fishburn for AB Sugar
* Colour Britain - Mischief PR for Dulux
* Let's Talk - Shine Communications for Lil-Lets
* Relaunching a British Icon - Unity for Butlin’s, Teatime Productions for Butlin’s
* The 'Real' Apple Store - Tin Man for Borough Market

 

Best Use of a Small Budget

* The Sweetest Mistake - Dynamo for Bathrooms.com
* Ladbrokes Barkingham Palace Gold Cup - Kaper for Ladbrokes
* #SmearForSmear - Shine Communications for Jo's Cervical Cancer Trust
* The 'Real' Apple Store - Tin Man for Borough Market
* All In Kitchen - W for PokerStars

 

Issues Management and Crisis Management, sponsored by Ketchum

* Where Is Your Line? - Red Consultancy for Allergan
* Destruction of Syrian Chemicals - Veolia
* Communicating the UK Government’s Response to the Ebola Crisis in Sierra Leone - Department for International Development
* TB Free England - National Farmers' Union
* Samaritans' Media Guidance, Robin Williams’ Suicide - Samaritans

 

Internal Communications and Employee Engagement

* Happy BirthDay - SunLife
* Determined to Transform: Launching Lynparza; A First-In-Class Ovarian Cancer Treatment - W2O for Lynparza
* One Fifty for All - John Lewis
* A New Eurostar: Engaging Our People Through Change - Eurostar
* Let's Mobilise BT for BT Mobile - BT

 

Campaign Categories: Sectors

Marketing Communications: FMCG

* Exceedingly Good PR, Life is Better With Cake and Mr Kipling - Cirkle for Mr Kipling
* Bushmills Live - Smarts Communicate for Bushmills Irish Whiskey
* Krispy Kreme: Double Hundred Dozen - The Academy for Krispy Kreme
* Whyte & Mackay, Taking Whisky To New Heights - Wire Media for Whyte & Mackay
* Tennent Caledonian Breweries, Pint Sized Stories - Wire Media for Tennent's Lager

 

Marketing Communications: Health, Beauty, Retail and Fashion

* IKEA Breakfast in Bed Café - Hope&Glory for IKEA
* #NEORunway: The World’s First Tweet-Powered Fashion Show - Iris for Adidas NEO
* #FollowTheFairies - Unity for Marks & Spencer
* The 'Real' Apple Store - Tin Man for Borough Market
* Yves Saint Laurent: #YSLEyeStyle - W for YSL

 

Marketing Communications: Automotive and Transport

*  - Atomic PR for Budget Car Rental
* Welcome to VW Hotel California by Frank PR - Frank PR for VW Commercial Vehicles
* Virgin Trains’ Traindeer - Hope&Glory for Virgin Trains
* MINI Frontiers - Iris for MINI
* Discover More 2014 - Lexis for Harley-Davidson
* Alex Chinneck for Vauxhall Motors: Pick yourself up and pull yourself together - John Doe for Vauxhall Motors

 

Marketing Communications: Culture, Media, Sport and Travel

* The Airbnb Floating House - Hope&Glory for Airbnb
* #FirstSNOG - John Doe for SNOG Frozen Yoghurt
* Shed Of The Year - Mischief PR for Cuprinol
* Launch Fortitude on Sky Atlantic with a Polar Bear - Taylor Herring for Sky
* All In Kitchen - W for PokerStars

 

Public Affairs

* Standardised Packaging of Tobacco Products - Action on Smoking & Health and Cancer Research UK
* Dan! - Diabetes UK
* Fair Deal for Your Local campaign - Fair Deal for Your Local
* Pay On Time Says FSB, the End of Supply Chain Bullying for Small Firms - Federation of Small Businesses
* Flaw in the Law - NSPCC

 

Financial Services, sponsored by Precise

* Return of the Green Cross Code Man - Cow for MORE TH>N Insurance
* Tackling the Great British Money Taboo - Headland for Legal & General
* Hands, Sands and Wristbands - Hope&Glory for Barclaycard
* Barclaycard Smart Ass: the Contactless Donkey - Hope&Glory for Barclaycard
* MoneySuperMarket's #EpicStrut - Lansons for MoneySuperMarket

 

Healthcare: Ethical & OTC Consumer

* The Facts About Fasting During Ramadan - GCI Health for Merck Sharp & Dohme
* The Look To Die For? - Unity and Liverpool City Council
* ACT ON RED: Raising The Burning Issues Around Rosacea - Ogilvy HealthPR for Galderma
* Micreos: Changing the Way We Combat Bacterial Infections - Say Communications for Micreos
* Here & Now: A Pan-European Disease Awareness Campaign for Advanced Breast Cancer - Virgo Health for Unbranded Disease Awareness

 

B2B Campaign

* GWS and Diffusion Take on UK Operators and Regulator in Network Testing Game - Diffusion for Global Wireless Solutions (GWS)
* Krispy Kreme: Double Hundred Dozen - The Academy for Krispy Kreme
* O2 Digital Makeovers - Hope&Glory for O2
* INRIX: Quantifying Traffic Congestion to Drive Business Change - Hotwire for INRIX
* Everreach: THE BIG CALL - The Academy for Everreach

 

City & Corporate Communications

* Defining the Digital Skills Challenge for the UK - Blue Rubicon for O2
* Backing Soft Skills - Blue Rubicon and Portland for McDonald's UK
* Serving the UK - Blue Rubicon, Portland, Red Consultancy and Aiken PR for McDonald's UK
* The AA’s First Year as a Public Company - Headland for AA
* Healthier Checkouts - Tesco

 

Not-For-Profit

* Dan! - Diabetes UK
* Tower of London Remembers - Historic Royal Palaces
* CoppaFeel! Check 'Em Tuesday - iNHouse Communications for CoppaFeel!
* Dogs Trust Owning the Issue of Compulsory Microchipping - Surname and Surname for Dogs Trust
* Swing The Vote - Unity and vInspired

 

Public Sector

* This Girl Can - Blue Rubicon for Sport England
* The Big Bang Experiments - Hope&Glory for EngineeringUK
* I Will If You Will - Tangerine for Sport England and Bury Council
* Year of the Bus - Transport for London
* Now Hear Me: It’s My Right to Speak - Weber Shandwick for NHS Education for Scotland

 

Technology

* Mission 31 Powered by Lumia - Cohn & Wolfe Neverbland and Engage Sciences for Microsoft Lumia (formerly Nokia)
* Back to 1994 with the PS4 - Fever for PlayStation
* The 30th Anniversary of the UK’s First Mobile Call - Golden Goose PR for Vodafone Group
#phonies - Hope&Glory for HTC
* Bringing Moto Back - Weber Shandwick for Motorola Mobility
* Learn Spanish with Vinnie Jones - Cow PR for Three

 

People and Agencies

Small Consultancy of the Year (UK fees less than £2m)

* Battenhall
* Dynamo
* John Doe
* Man Bites Dog
* Manifest London

 

Mid-Sized Consultancy of the Year (UK fees £2m-£10m)

* Cirkle
* Kindred Agency
* Virgo Health
* W
* 3 Monkeys Communications

 

Large Consultancy of the Year (UK fees £10m plus), sponsored by JFL Search and Selection

* Brands2Life
* Golin
* Lansons
* Ogilvy PR
* Portland

 

New Consultancy of the Year

* Alfred
* The Academy
* The Marketing Pod
* Tin Man
* Up Communications

 

Specialist Consultancy of the Year, sponsored by 3Gem Media Group

* Battenhall
* Dynamo
* Harvard
* Virgo Health
* William Murray Communications

 

Young PR Professional of the Year

* Charlotte Belle Tobin, Belle PR
* Adele Connell, AxiCom
* Catherine McCaskie, Macmillan Cancer Support
* Christopher Onderstall, FleishmanHillard
* Victoria Partridge, Ogilvy PR
* Laura Starr, GCI Health

 

Gold Awards

In-House Team of the Year

* McDonald's UK
* News UK
* Sport England
* Transport for London
* uSwitch.com

 

Campaign Categories: Techniques

Winner to be announced on the night.

 

Campaign Categories: Sectors, sponsored by 4mediarelations

Winner to be announced on the night.

 

Consultancy of the Year, sponsored by Ginger Comms

Winner to be announced on the night.

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