Marina Maher snags Code and Theory's Matthew Anderson as first CMO

Anderson is reporting directly to CEO Marina Maher.

Marina Maher snags Code and Theory's Matthew Anderson as first CMO

NEW YORK: Marina Maher Communications has appointed Matthew Anderson, former partner and global CMO of design agency Code and Theory, as the firm’s first marketing chief.

Anderson, who joined the firm last month, according to his LinkedIn profile, reports to Marina Maher, CEO of the eponymous agency. He also joined the firm’s executive committee.

Some of Anderson’s main tasks include helping the agency grow and handling marketing and business development.

Maher said it was the right time for the agency to bring on a CMO because it has "been evolving over a period of time into an integrated communications firm."

She added that the agency began the recruitment period in Q1, and Anderson stood out because of his expertise across a number of areas.

"We liked the fact that he had a diverse background in consumer and healthcare, and he worked at both an advertising agency and a digital shop," Maher explained.

One of her goals in bringing on the firm’s first CMO is to continue expanding its integrated communications model and building its digital, analytics, and creative offering, she continued.

In Anderson’s most recent role at Code and Theory, he was the steward behind the agency’s integrated brand marketing and digital growth. Additionally, he oversaw corporate strategy, marketing, PR, and business development.

Before that, he served as EVP and CMO at Publicis Group for more than two years. He also previously held senior leadership roles at The Kaplan Thaler Group and Deutsch.

Marina Maher also recently appointed Annie Fileta, former Golin senior manager of marketing and business development, as VP of marketing. She is reporting to Anderson.

In addition, the agency hired Edwin Endlich, previously VP and digital creative director at Taylor, to serve as digital consumer SVP. Matt Duralek also joined Marina Maher as VP of talent acquisition after serving in a similar role at Rosetta.

Maher said each one of the new hires has an integrated marketing communications background and digital expertise, which is really important for the firm’s future.

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