Noire did not have to pitch for the account, and was awarded the contract having carried out a separate campaign for Seat last year.
Juliet Carrington, head of PR for Seat UK, said: "This will be Seat’s first foray into large-scale lifestyle PR and Noire presented us with creative and innovative ideas that have really captured our imagination. Our aim is to bring both the Seat Ibiza and Leon X-Perience to the public’s attention in a compelling multi-platformed way. Noire’s ideas, experience and vision shone through."
Alison Blackman, MD at Noire, said: "The whole team here at Noire are proud and excited to be working with Seat UK. Throughout the coming six months, we will be activating what we believe to be some of the most creative and exciting lifestyle campaigns undertaken by a car manufacturer in the UK."
Other clients of Noire, which was established in 2013, have included British mobile brand Kazam, wellbeing brand Kinetik, and both former world champion boxer Barry McGuigan and his boxing trainer son Shane.