Zeno Group India has made three additions to its leadership team in New Delhi and Mumbai.
The newly-established positions seek to boost the Edelman sister company's digital marketing and content marketing offer.
Rasika Bamba joins as national digital marketing leader, Neha Singhvi has been appointed market leader north and Deepika Sandhu market leader west.
They will all report to Papri Dev, managing director, Zeno Group India.
Sandhu has previously worked for Ogilvy Public Relations and Tata, while Bamba was a regional and national head at Quasar media.
Singhvi was last employed at Weber Shandwick as associate vice president.
Dev said: "Over the last two years we have built Zeno as a brand to be reckoned with in the integrated communications space . I am extremely delighted to have a young and dynamic leadership team on board, which will strengthen our integrated offering and consultancy for our clients."