Animations - The One Story Series

These 90 second animated video case studies from Electric Airwaves highlight how some big brands have effectively communicated a clear, concise, compelling, consistent and truthful corporate story - and what happens if you do not.

How can HMRC communicate a more compelling core story?

Despite securing £130m in tax from Google, HMRC's attempt to generate positive PR came unstuck. Why?

What Happens When The Entrepreneur Is Replaced By The Professional Manager?

Must the halo effect of the founder's story die when the entrepreneur steps down and the professional manager takes over?

John Lewis

How its singular corporate story ensured positive coverage when hit with a difficult redundancy issue.


How its commitment to its singular corporate story guided it through a reputational crisis when attacked by Greenpeace.


How a B2B business weaves its singular core story into day-to-day PR activity like announcing financial results


How failing to communicate a singular corporate story leaves you vulnerable.

The Co-Op

The importance of truthfulness in your singular corporate story.

Aldi & Lidl

Why you should define and communicate your corporate story even when things are going well.

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