How can HMRC communicate a more compelling core story?
Despite securing £130m in tax from Google, HMRC's attempt to generate positive PR came unstuck. Why?
What Happens When The Entrepreneur Is Replaced By The Professional Manager?
Must the halo effect of the founder's story die when the entrepreneur steps down and the professional manager takes over?
How its singular corporate story ensured positive coverage when hit with a difficult redundancy issue.
How its commitment to its singular corporate story guided it through a reputational crisis when attacked by Greenpeace.
How a B2B business weaves its singular core story into day-to-day PR activity like announcing financial results
How failing to communicate a singular corporate story leaves you vulnerable.
The importance of truthfulness in your singular corporate story.
Aldi & Lidl
Why you should define and communicate your corporate story even when things are going well.