Interpublic PR firms exceed 10% Q2 revenue growth: Polansky

IPG's PR agencies also saw nearly 10% organic growth in the first half of the year, Weber Shandwick's CEO said.

Interpublic PR firms exceed 10% Q2 revenue growth: Polansky

NEW YORK: Interpublic Group’s PR agencies achieved organic growth of more than 10% in the second quarter, Weber Shandwick CEO Andy Polansky said Wednesday.

The PR firms within IPG’s Constituency Management Group also achieved nearly 10% organic growth in the first half of the year, he added.

IPG owns and operates Weber Shandwick, Golin, DeVries Global, and Cassidy & Associates as part of CMG.

Polansky noted that Weber and Golin had strong performances in the first half.

Interpublic chairman and CEO Michael Roth said on an earnings call Wednesday morning that CMG’s "award-winning public relations agencies keep winning market share and defining the ways in which digital channels can transform this marketing discipline."

"Weber Shandwick and Golin have raised the bar and their sister CMG agencies, from Octagon to Jack Morton and FutureBrand, are also innovating in their respective areas of expertise," Roth added.

Weber reported double-digit organic growth in both the quarter and the first half of the year, said Polansky. He credited digital, social media, content marketing, and its Mediaco content-creation and distribution unit for driving growth, and said healthcare, consumer marketing, and corporate were strong practice areas.

"We continue to be bullish about the sector, and there seems to be vibrancy in our business," explained Polansky. "More clients are turning to PR firms for counsel, whether it be in a reputation realm or in a marketing services realm, so we see a lot of opportunity."

The Constituency Management Group unit reported a 2.3% year-over-year organic revenue increase in Q2 to $349.4 million. For the first six months of the year, CMG’s revenue was up 2% organically, year-over-year, to $675.5 million.

As a whole, IPG reported 6.7% organic revenue growth in Q2 to $1.9 billion. The holding company saw a 6.2% organic revenue increase in the first half of 2015, compared to the prior-year period, to $3.55 billion.

Organic growth represents change in revenue without taking into account the impact of acquisitions of disposals.

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