STW Group has launched a new public affairs division to focus on copywriting and the production of content specifically for government sector audiences.
Ink Tank aims to assist companies and organisations to communicate effectively with government using the written word, including the development of government submissions, grant applications and tender responses, through to policy papers and fact sheets to support meetings with government.
It will be headed by STW government relations analyst Lauren Clark
"Meetings are hugely important, but governments also have so many reviews and formal processes that require well-articulated written communiques. I have noticed that clients often struggle to meet the written communication requirements of governments, both in terms of quality of documents and their written style," she said.
"In turn, while businesses often struggle to grapple the communication style of government, governments also struggle with the fact that the businesses and not-for-profits don’t communicate with them in a way that meets their information needs," she added.
To overcome this communication divide, Clark has teamed with STW to launch the new division which – unlike other public affairs offerings – will focus purely on providing writing services, leaving the high-level consulting to fellow STW Group agencies Barton Deakin and Hawker Britton.
Ink Tank will draw on existing talent from within the STW Group in Sydney, Canberra, Perth, Melbourne and Brisbane to provide the service to clients.