Scholefield has worked for various major PR firms including Edelman, Freuds, Bell Pottinger and now Grayling. Kaufmann has worked at Ketchum for 15 years and her areas of expertise include reputation management, strategic and crisis comms.
As board members, the pair are tasked with working to address challenges within the PR industry such as talent management, gender equality, modernisation and measurement.
Francis Ingham, director general of the PRCA, said: "It's my great pleasure to welcome Denise and Sarah as PRCA directors. They join a board without equal in UK public relations - truly a team of rivals, each working to shape the future of the industry. I look forward to their expertise and insight as the PRCA continues its upward trajectory."