Julia Hood named global brand director of PRWeek

PRWeek parent company Haymarket Media Group has appointed two new directors for its largest and most influential brands in the marcoms sector - PRWeek and Campaign.

LONDON: Julia Hood and Adrian Barrick have been named global brand directors for PRWeek and Campaign respectively.

Their new roles are in addition to their current responsibilities: New York-based Hood is chief content officer in the business media division of Haymarket US, while Barrick is audience and content director in the UK marcomms division.

The appointments are designed to help accelerate the profitable growth of the brands by leveraging Haymarket’s editorial and commercial strengths in the territories in which they operate – and to expand them further.

Haymarket Media CEO Kevin Costello said: "This is a very exciting time for Campaign and PRWeek; two powerful media brands with great potential to shine on the global stage; as proven by a highly successful week at this year’s Cannes Festival of Creativity.

"In their new roles, Hood and Barrick will identify new ways to develop PRWeek and Campaign across platforms, while creating new opportunities for our talented people to flourish."

PRWeek developed a global website in 2014, integrating the content of its sites in the US, UK, and Asia. Since its launch in London in 1968, Campaign has expanded to six territories in total, including Asia, India, Turkey, the Middle East and, most recently, the US – in 2014.

The PRWeek and Campaign teams collaborated successfully at Cannes in June – producing more than 80 videos and 600 blogs in five days, and sharing a beach-side studio with British public service broadcaster the BBC.

During this period, PRWeek coverage received 11,000 unique visitors with the average time spent on the site increasing 43% from 1:51 to 2:39 – video views on Campaign increased four-fold.

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