The 7 stories PR pros need to know on Thursday, 7.16.2015

APCO hires Lisa Osborne Ross as DC MD; Airbnb, Google air ads supporting transgender community as Caitlyn Jenner is recognized by ESPN; Swiss extradite first arrested FIFA official to the US.

1. You heard it here first: APCO Worldwide has hired Lisa Osborne Ross, formerly EVP and practice head at Ogilvy Public Relations in Washington, DC, as MD of its Washington office. She will join the firm next month. Before moving to the agency world, Osborne Ross was a top communications aide in the Clinton White House.

2. Caitlyn Jenner was awarded the Arthur Ashe Courage Award on Wednesday night at the ESPY Awards. The Olympic gold medal winner said she will use the recognition to work on behalf of other transgender individuals. "Trans people deserve something vital," she said. "They deserve your respect." Airbnb and Google aired ads during the ceremony highlighting transgender people.

3. Swiss officials have extradited one of the seven FIFA officials arrested in May after a corruption investigation to the US. Swiss authorities did not name the individual. US and Swiss officials are continuing to investigate what they say is a long-running corruption scheme at the world soccer body.

4. President Barack Obama is scheduled to visit a federal prison in Oklahoma on Thursday as part of his push for reforms in the criminal justice system. He will be the first sitting president to visit a federal prison.

5. Uber should be fined more than $7 million and barred from operating in California, an administrative judge in the state said on Wednesday. The ride-hailing service will appeal in a process that could take several months.

6. Presidential candidates spent $48 million in the first half of this year, twice the amount at this point in the 2012 race, despite the first primaries and caucuses still months away.

7. IRS customer service got even worse this year. More than 8 million phone calls to the IRS were dropped and taxpayers spent more time on hold than in past years, according to the organization National Taxpayer Advocate. 

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