Wild Card PR tucks into campaign for veggie food brand Linda McCartney

Food, drink and lifestyle agency Wild Card PR has won a one-year contract to handle UK consumer PR for vegetarian food brand Linda McCartney.

Go veggie: Wild Card campaign will encourage consumers to try sausages and more
Go veggie: Wild Card campaign will encourage consumers to try sausages and more

The contract, which was won following a competitive pitch, is to promote the new 'Inspired by Linda’ campaign, which encourages consumers to try the products whether they are vegetarian or not. It begins this month.

The brand, founded by Sir Paul McCartney's ex-wife who died in 1998, has been part of Leeds-based food company Hain Daniels Group since 2011.

Tessa Willmott, managing director of Wild Card, said: "Eating vegetarian is the norm with so many new-world ingredients and food trends that are meat-free. With ‘Inspired by Linda’ we have developed a campaign reaching both vegetarians and the millions of consumers who seek to eat less meat as part of a healthy lifestyle choice."

Emma Sykes, head of comms at Hain Daniels Group, said working with Wild Card was "a natural fit as it is the food and drink PR agency of choice".

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.