HETAS appoints Golley Slater as retained PR agency

HETAS, the government body that approves biomass and solid fuel heating appliances, has appointed Golley Slater London to promote its range of services, following a three-way pitch.

The agency has been tasked with raising the profile of the trade body, particularly communicating the range of benefits it offers installers and retailers, as well as driving consumer demand via standalone campaigns.

Bruce Allen, CEO of HETAS, said: "We are delighted to have the team on board to help raise awareness of who we are and what we do, especially at a time when the popularity of wood fuel for home heating is rocketing."

Derek Harris, senior account director at Golley Slater, said: "We are excited to be working with HETAS as it is a prestigious trade body that is well known among trade audiences. Our work will see this recognition grow and widen by actively targeting consumers too."

This win follows the work Golley Slater has previously done in the solid wood fuel sector for both the Stove Industry Alliance and the UK Pellet Council.

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