Social media prize promotions: Five tips to stay out of trouble

It's ironic that when brands are working harder to win consumer trust, their promotions are often just a click away from becoming PR disasters. Complaints to the ASA rose to more than 30,000 in 2014 and recent surveys suggest members of the public are sceptical about the fairness of prize promotions.

by Jeremy Stern
Social media prize promotions: know the rules, warns Jeremy Stern
Social media prize promotions: know the rules, warns Jeremy Stern

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