In the survey of 250 comms and PR professionals of 29 different nationalities working across Europe, 47 per cent said their ideal next career step would be a more senior role in a different organisation.
Three-quarters of survey respondents worked for PR agencies. It found that while 23 per cent would prefer a similar role in their current organisation and 15 per cent said they would want a more senior role in their current organisation, just three per cent said they would look for an interim role.
However, 52 per cent of respondents did say they would consider an interim role, although this dropped to 37 per cent among respondents currently in a permanent position.
It found 72 per cent of respondents would be willing to relocate to a new country for a new role.
The survey also found that company culture was the single biggest factor the respondents considered when thinking about moving jobs.
When asked "what factors do you consider to be important when changing jobs?", 88 per cent said company culture mattered "a lot", followed by 77 per cent saying development opportunities, 76 per cent saying management and only 56 per cent saying salary.
Willem de Ruijter, executive director for Europe at VMA Group, said: "Senior communications professionals today have intense workloads that have been further enhanced by the rapid integration of the different communication disciplines. Not surprisingly though, they like this fast pace and we have noticed that it is when their workload reduces that they become most approachable for new job opportunities."
Understanding the European Communications Labour Market is available in full via the VMA Group website.