Tessa Jowell's appointment shows the value of placing social purpose centre stage

I am not surprised at Tessa Jowell's appointment as Chime Specialist Group chair - social purpose has been one of the PR industry's worst kept secrets over the past few years, with the discovery that values are an incredibly important part of reputation and building relationships with consumers and stakeholders.

by Peter Gilheany
Social purpose has to be lived to be believed and that goes for PR too, argues Peter Gilheany
Social purpose has to be lived to be believed and that goes for PR too, argues Peter Gilheany

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