For the first time, a women’s sports team has been honored with a ticker-tape parade in New York City, after the US women’s national soccer team bested Japan 5-2 on Sunday night, winning the 2015 Women’s World Cup.
The team’s sponsors include Coca-Cola, the New York Red Bulls, Nike, Powerade, Ritz Crackers, and Trident Gum. But other brands and organizations applauded the team vial real-time marketing tweets.
The hashtag #USWNTParade was the top trend on Twitter on Friday morning.
Coke Soccer
Almost time to #sharethebench with @alexmorgan13 and mom Pam and the team at the #uswntparade in NYC pic.twitter.com/r90O9y6fvN
— Coke Soccer (@CokeSoccer) July 10, 2015
Crunch
Congrats to the kickass ladies of @ussoccer_wnt #USWNTParade #OneNationOneTeam #SheBelieves pic.twitter.com/qMBVNZivfU
— Crunch (@CrunchGym) July 10, 2015
Girl Scouts
Excited to celebrate our champs at the Ticker a Tape parade! Let's do this!@ussoccer_wnt #Shebelieves #USWNT pic.twitter.com/wUrdwKyboj
— Anna M. Chávez (@AnnaMariaChavez) July 10, 2015
Lyft
#NYC: It's time to celebrate! Take Lyft downtown to join the #USWNTParade festivities this morning. pic.twitter.com/Bm9euHZbo2
— Lyft (@lyft) July 10, 2015
Ritz Crackers
Time to party with @ussoccer_wnt. Thrilled to be the Official Snacks of the world champs! #USWNTParade #PassTheLove pic.twitter.com/HLyinia5Km
— Ritz crackers (@Ritzcrackers) July 10, 2015
Scholastic
Woohoo! We're celebrating the #USWNTParade! Soccer players, here's a booklist for you: http://t.co/nCwna34FNs pic.twitter.com/93BHirTqEV
— Scholastic (@Scholastic) July 10, 2015
Whistle Sports
We're here at the ticker tape parade celebrating the World Cup champion #USWNT! Tweet us back if you're here! ???????? pic.twitter.com/Vile4U0q8u
— Whistle Sports (@WhistleSports) July 10, 2015