Coventry-based Rant & Rave is billed as a tool that enables organisations to proactively communicate with customers and receive rapid feedback. Half of its clients are FTSE companies.
CubanEight is briefed to help the brand become associated with customer engagement across all levels of a business. As well as building credibility, the agency will handle news announcements, features, media briefings, case studies and award submissions.
Jen Morris, head of brand at Rant & Rave, said: "We were keen to partner with a PR team that would be aligned with our marketing and business’ growth strategy in the UK. We were impressed by CubanEight, in particular its understanding of the customer engagement space and ability to put that and Rant & Rave into a bigger picture business context."
Sian Gaskell, managing director of CubanEight, added: "We are looking forward to amplifying its success, extending its reach and establishing its thought and market leadership."
Gaskell will head up the Rant & Rave account with senior account manager Siobhan Eyres.