Francis Ingham, the group’s director general, said: "We certainly support the Government’s commitment to cutting corporation tax to 18 per cent by 2020, which will allow SMEs such as PR firms to expand their business and to hire more staff. We look forward to more SME commitments later in the year but – as always – the devil will be in the detail, especially when it comes to tackling late payment."
He added: "It is encouraging to see that the Government is committed to creating three million new high quality apprenticeships by applying an apprenticeship levy on large UK employers. We continue to campaign for – and provide – high apprenticeships in the PR industry. The Government has to push for quality apprenticeships and make sure that employers are providing valuable training by allowing young people to earn while they learn.
"It is good news for young people that the Government will raise the national living wage to £7.20 an hour from April 2016, alongside the ‘Living Wage’ for over-25s which will dominate much of the coverage. We have campaigned for companies to pay their interns fairly; we hope this highlights how important a decent wage is for those just starting in the industry."