Young Enterprise appoints Hotwire for PR brief after five-way pitch

Young Enterprise, the UK enterprise and financial education charity for young people, has brought in Hotwire to raise its corporate and consumer profile.

Young Enterprise: Targets opportunities for young people
Young Enterprise: Targets opportunities for young people

Following a five-way competitive pitch, Hotwire has been tasked with supporting Young Enterprise’s goal to increase its influence in the UK business education market.

The charity offers young people from different backgrounds the opportunity to realise their full potential through a range of practical enterprise programmes. Hotwire’s corporate and consumer PR campaign will support the organisation’s aim to deliver financial education to young people.

Michael Mercieca, chief executive at Young Enterprise, said "Hotwire’s recommendations, creative focus and deep-level strategic thinking really impressed us when it came in to pitch. The team’s passion and incredible knowledge of Young Enterprise’s stakeholders made it our first-choice agency. I’m very much looking forward to starting work with Hotwire."

Steven George-Hilley, head of public sector at Hotwire, said: "Young Enterprise is at the forefront of financial and enterprise education for young people and we’re thrilled to be working with such an exciting charity that is influencing the next wave of business."

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