Lingerie label Silent Assembly appoints Bright Light to manage PR account

Silent Assembly, a lingerie brand created by the designer of Victoria's Secret and Elle Macpherson Intimates, has appointed Bright Light PR to launch the label in the UK, after a four-way pitch.

Silent Assembly: Kay Cohen's new lingerie label hires Bright Light PR for UK launch
Silent Assembly: Kay Cohen's new lingerie label hires Bright Light PR for UK launch

The brand has been created by Australian fashion designer Kay Cohen, the founder and creative director of Pleasure State.

Cohen is also known as the inventor of Victoria’s Secret Biofit Bra and was creative director and general manager of Elle Macpherson's lingerie label.

London-based PR agency Bright Light won the work following a competitive pitch against three other agencies. Bright Light  works for French lingerie labels Simone Pérèle and Implicite.

Paige Mengers, managing director of Bright Light, said: "We are delighted to add Silent Assembly to our roster of clients and to be working with business woman Kay Cohen is wonderful. This is a really exciting opportunity for Bright Light to work with such an amazing brand that is set to revolutionise the lingerie sector."

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