The US women’s national soccer team bested Japan 5-2 on Sunday night, winning the Women’s World Cup. Carli Lloyd led the team to victory, scoring three goals for the US.
Some American fans were criticized for making mocking references to Pearl Harbor on Twitter during the game. However, brands across all industry sectors chose to cheer on the winning team via more tasteful tweets, focusing instead on the historic significance of the win.
The hashtag #PassTheLove was trending on Sunday in support of the US team.
Check out how the victory kick-started a round of celebratory tweets from brands.