Siren to handle PR for Allied World

The agency launched a business-to-business brand campaign on June 25.

Allied World has appointed Havas Worldwide Singapore and Siren to handle creative and PR following its acquisition of Royal & Sun Alliance Insurance's Hong Kong and Singapore operations.

According to Havas, there were several agencies involved in the pitch, but the agency declined to share names.

"This is an exciting time for Allied World as we build our profile in Asia-Pacific's competitive insurance and reinsurance industry," said Bobby Bowden, executive VP, Allied World. "Havas has been instrumental to the development of the creative and integrated marketing campaign that will help us differentiate Allied World and showcases our unique business personality."

Allied World acquired RSA's Singapore and Hong Kong operations in April 2015. 

The agency launched a business-to-business brand campaign on June 25. The campaign, which involves a mix of digital, print and OOH aims to highlight Allied World’s entrepreneurial roots and "no-nonsense approach to insurance", said the company. 

This article first ran on Campaign Asia-Pacific

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