20:20 MSL seals 24 new deals in first half of 2015

Investments in an integrated approach and insights is starting to pay off, says the firm

Chetan Mahajan: "The series of new wins stand as a testimony that more and more clients trust us to help them stay ahead of the curve."
Chetan Mahajan: "The series of new wins stand as a testimony that more and more clients trust us to help them stay ahead of the curve."

INDIA: 20:20 MSL across India has won 24 new business pitches in the first two-quarters of 2015, the company said today.

Notable wins include Marico with whom 20:20 MSL is entrusted for building corporate equity, while developing and executing large format brand and consumer campaigns for their marquee brands Parachute (Cooking oil, hair care portfolio, skin care portfolio), Nihar (and its multiple variants), Saffola (Cooking Oil, Oats and Muesli), Bio Oil, Medikar and Revive.

With the objective of showcasing its strength in language prediction and highlighting itself as a must have productivity app in the Indian market, UK-based company Swift Key has also partnered with 20:20 MSL for media engagement and influencer marketing.

In addition, 20: 20 MSL was chosen by Saavn LLC in India for media advisory services and influencer engagement through media outreach and experiential solutions.

Managing director 20:20 MSL & Co managing director MSLGROUP India, said: "Today brands need a strategic partner who can co-create and deliver effective result oriented campaigns. The investments we made in building integrated capabilities over the last couple of years have started to pay off. This, alongside our focus on building capabilities in research and insights makes us more relevant than ever."

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