Alfred was appointed following a six-way pitch and will manage the trade and consumer launch of TVPlayer Plus.
TVPlayer Plus will cost £4.99 per month and features more than 30 premium TV channels. The current TVPlayer service, which offers upwards of 55 free-to-air channels, will remain free of charge.
TVPlayer head of marketing and PR Marie Ellis said: "Alfred’s strategic, creative and integrated approach to our brief really stood out and inspired great confidence in this team. We really felt they had the right expertise and industry understanding to work with us on such an important launch for the brand."