Bonin Bough at Cannes: 'It's a creative Renaissance we're in the middle of'

Digital plus traditional marketing equals a golden era, according to the Mondelez SVP.

Bonin Bough, SVP of global media and e-commerce at Mondelez International, sat down with Campaign Asia to weigh in on how talent, e-commerce, and video are changing the marketing industry.

He shared his feelings on the transformation and digitalization of traditional businesses.

"To see all the different usage, and the combination of digital and traditional and that world melding together, creative ideas coming to life being painted on such vast canvasses, that’s really exciting to me," he said.

"I think it’s a creative Renaissance that we’re in the middle of," he added.

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