Diamond company Backes & Strauss appoints Bell Pottinger to drive growth in UK

The world's oldest diamond company Backes & Strauss has appointed Bell Pottinger to support its retail presence and growth in the UK market, following a competitive pitch.

Bell Pottinger will be helping Backes & Strauss renew its partnership with the English National Ballet and develop a campaign with the company's artistic director, Tamara Rojo. The campaign will include the introduction of emerging dancers.

Karlina Nathan, head of luxury at Bell Pottinger, will lead the team, providing comms advice as well as raising brand awareness through new partnerships, product placement and events.

Nathan said: "Backes & Strauss is another great addition to the growing portfolio of luxury clients at Bell Pottinger. Being able to support the iconic luxury brand’s move into its first customer offering is an honour. The heritage of the brand along with its partnership with the English National Ballet provides us with a wonderful story to tell."

Vartkess Knadjian, CEO at Backes & Strauss, said: "We look forward to tapping into Bell Pottinger’s vast capabilities as we take our brand to the next level."

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