Cannes Health Lions judges Shaheed Peera and Mai Tran look back

The Cannes Lions Pharma Jury members chatted about their likes and dislikes from the Cannes Lions 2015 entries.

Shaheed Peera, executive creative director for the EU at Publicis Life Brands Resolute, and Mai Tran & Co. founder Mai Tran weighed in on the positives and negatives of what they saw at the Cannes Lions International Festival of Creativity.

Peera stressed the importance of having a story at the heart of your idea. Tran, meanwhile, added that the judges loved ideas that exhibited creativity and a sense of humor.

They also described some negative things they saw.

"There were certain entries that we were receiving that were almost just printed PowerPoint presentations," Peera noted. "It’s a learning curve for the PR world, that if they have anything [they should] look at how work is entered into something like this.

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