Airbnb CMO Jonathan Mildenhall sat down with Marketing to share how Cannes stimulates his creativity and how proud he is of his company’s first multinational TV campaign, which he considers a highlight of his year.
Mildenhall described how the campaign took on an unusual topic: why consumers should be comfortable staying in a stranger’s home.
"It confronts an uncomfortable truth head on…I’m very proud that we put the uncomfortable truth front-and-center of Airbnb’s first-ever multinational TV campaign," he said.
