Frank is to handle consumer and trade PR. The agency said this would involve campaign work as well as blogger and influencer engagement, and a trade media programme.
When customers make a transaction with a Feefo client company, such as a booking, they will receive an email from FeeFo asking to rate their satisfaction from one to four. The results are collated on Feefo’s website and can also be used by the client.
More than 2,000 companies have signed up to FeeFo to date and more than 30 million reviews have been collected so far.
Frank’s appointment follows news last month that the Competition and Markets Authority (CMA) is to investigate businesses that may be paying for endorsements in blogs and elsewhere online where payments may not be clear to readers.
Alison Couper, Feefo vice-president, global brand and comms, said: "Frank has come up with an engaging and creative programme that will resonate with our varied audiences. As we continue to expand globally wider brand awareness is key. Allied to this is the recent government announcement of the CMA’s probe into the reviews and ratings industry, and the need for verified, unedited reviews. Feefo has and always will be a closed source platform."
Graham Goodkind, chairman and founder of Frank PR, said Frank had signed up to Feefo itself, a first for a PR agency.