Sadoun at Cannes: 'We have lost focus on what is creative excellence'

The incoming leader of MSLGroup sat down with Campaign in the South of France.

Arthur Sadoun, who was appointed as the new leader of MSLGroup on Monday, sat down with Campaign recently to air his thoughts on how the Cannes Lions International Festival of Creativity has changed in the two decades he’s been attending.  

Not all of the changes are good in his opinion.

"For me, the paradox is the bigger and more complex the world is, the more important it is to have vision and direction," he said. "And this should be the aim of Cannes, and I think we are losing a bit of that."

He added: "In a way we have lost our focus on what is really creative excellence."

Sadoun will take over direct supervision of MSLGroup on September 1 as Olivier Fleurot steps into a new position leading communications, CSR, real estate, insurance, and cross-disciplinary programs at the firm.


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