Our annual Power List is always an interesting and topical barometer of the trends and developments shaping our industry, and this year is no exception. Once again, we enlisted third-party individuals familiar with our Power Listers to write the profiles, this year concentrating on the top 30.
Our writers ranged from client-side CEOs such as Kevin Plank at Under Armour, Jeff Weiner at LinkedIn, and Brian Roberts at Comcast; to legends including Harold Burson and John Graham; to political heavyweights such as Andrew Card, Stephanie Cutter, Dan Pfeiffer, and Joe Lockhart.
It also encompassed senior marketers such as Anne Finucane; Silicon Valley notables including Elliot Schrage, Tim Dyson, and Jane Hynes; and top-level client communicators such as Ray Day, Gary Sheffer, Tony Cervone, Corey duBrowa, Doug Michelman, and Jeff Kuhlman.
Harris Diamond, Margery Kraus, Dave Senay, and Ray Kotcher led on our list of those providing agency perspectives.
In 2011, Walmart’s Leslie Dach topped our Power List and this year, his successor Dan Bartlett repeated the feat and ascended to the top of the pile, profiled by his former boss from the White House, Andrew Card.
It’s recognition for Bartlett’s role in continuing the groundwork laid by Dach and extending the world’s largest company’s eye-catching initiatives on issues such as minimum wage, greening the supply chain, and equal pay.
Having these senior-level third-party views adds a compelling layer of extra insight to the list and shines a light on the qualities needed to succeed in comms at the top level of organizations. It also underlines the growing importance of PR to CEOs and the C-suite – and that’s something that benefits everyone as they strive to join these thought leaders at the top of their profession.