Ruder Finn snaps up China business of Japan's Kyodo Public Relations

The firm, recently named the PRWeek Awards Asia Greater China PR Consultancy of the Year, has been aggressively expanding in the country

Ruder Finn and Kyodo PR have worked together for more than a decade
Ruder Finn and Kyodo PR have worked together for more than a decade

CHINA - Ruder Finn has acquired the China business of Kyodo Public Relations, including its operations in Beijing and Shanghai.  

A long-term partner of Ruder Finn, Kyodo PR is one of Japan’s largest independent consultancies and the first PR agency to be listed on JASDAQ, the Japanese securities exchange.

Over the last 10 months, Ruder Finn has been aggressively expanding its Greater China operations, first with the acquisition in October 2014 of the Asia-Pacific portfolio of SharpeLankester, an international consultancy specializing in reputation management, crisis communications  and investor relations, followed by the establishment of sister company, RF Thunder Hong Kong in January and RF Thunder Beijing in April.

Ruder Finn’s China operations have shown financial, client, new business and operational growth with year-on-year revenues increasing by double digits and profits by 42 percent.

The new company, RF Kyodo, will be based in Shanghai and will also have an office in Beijing.

RF Kyodo will service Japanese companies in China as well as Kyodo China’s existing clients. Jefferson Hou, a PR veteran from Ruder Finn Shanghai, has been appointed General Manager of RF Kyodo, overseeing its operations in China and integrating the team from Kyodo China into Ruder Finn.

Kyodo PR established Kyodo China in Shanghai in 2006 and opened another office in Beijing the same year.  Ruder Finn and Kyodo PR have worked together on global and regional projects for over a decade until 2011 when the two agencies signed an agreement to use each other’s specialized expertise and long-term experience to establish a global network and trans-regional cooperation.

Ruder Finn Asia chairman Jean-Michel Dumont said: "There are currently geo-political and economic challenges in the Sino-Japanese relationship, resulting in a drop in mutual investment. This has created specific challenges for corporations carrying out business in the two countries. We believe that a stronger Ruder Finn Kyodo partnership and the establishment of a strategic consultancy will best support our clients."

Kyodo PR’s President and CEO Takashi Kamimura said he believed the new agency would help improve PR industry standards in China.

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