2015 rank: 22
2014 rank: 28
By Margery Kraus, executive chairman, APCO Worldwide
Coming up to two years at Johnson & Johnson, Maggie FitzPatrick plays a defining and strategic role not just in communications, but also as a participating member of the senior management team for the largest healthcare company in the world.
Her strong leadership, backed by CEO Alex Gorsky’s strategic vision, led to major changes in 2014. By focusing her team of 400 on analytics and innovation, FitzPatrick redesigned the global function, creating more centralized communications coordination among J&J’s 250-plus companies.
She is building a team grounded in the latest thinking around content curation and new models for stakeholder engagement, with an emphasis on authentic advocacy. And to support and measure effectiveness, Maggie and her team have developed a new reputation model that puts J&J’s credo and corporate character at the center, while reinforcing comms’ contribution to business results.
As Maggie noted, the days of "reputation management" are over. Companies must embrace opportunities to build trust – with PR driving meaningful conversations while taking advantage of opportunities to "activate authentic corporate character" and create social value.
The impact of Gorsky’s leadership and Maggie’s enterprising spirit and results-oriented approach can be seen in J&J’s sky-high reputation rankings in the past year. Look for great things to continue at the
company as these changes take hold and strong business results follow.