2015 rank: 21
2014 rank: 11
By Jane Hynes, SVP, communications, Salesforce
When the dot-com frenzy took San Francisco by storm, every top startup wanted to work with The OutCast Agency, the firm founded by Caryn Marooney and Margit Wennmachers.
I joined OutCast in 2000 and later became Caryn’s client at Salesforce. She influenced me more than she knows throughout the 15-plus years we worked together – teaching me the fundamentals of storytelling and how to be fearless.
She has an uncanny ability to tell a great story. With her RIBS (relevant, inevitable, believable, and simple) methodology, she taught a generation of communicators how to ask the right questions, create a messaging framework, and build a case for why anyone should care.
But the most important skill I learned from Caryn was how to headline – it helps stakeholders understand the best possible headlines and worst case scenario dreadlines, so they can focus their message to get the story they want.
Her mix of raw smarts, humor, technical acuity, and honesty manifests itself in an infectious fearlessness, as anyone lucky enough to have worked with her knows.