2015 rank: 12
2014 rank: 20
By Jeff Kuhlman, VP, global communications, Nissan Motor Co.
Colleagues, former bosses, and journalists all have lots to say about Tony Cervone: I know – I asked.
"Seasoned, reasoned, calls it like it is, is a great teacher, and there is nothing he hasn’t seen or experienced."
"Impatient with bureaucracy and unwillingness to try new things. Funny, profane, and professional. Younger PR professionals are attracted to him as a mentor."
"Not afraid to tell the truth, no matter how uncomfortable. Takes on tough assignments. Develops and maintains close relationships with co-workers and the media covering his organization."
"Always there without being too intrusive. Can see the greater picture. Straight shooter. And no bullshit."
However, I associate Tony with "clarity." I have never heard him give a complicated or unreasoned answer to any question. That’s why he has worked with some of the biggest personalities in the airline and automotive industries and been the front man during many of the greatest challenges faced by companies that employed him.
He is a formidable opponent, charismatic leader, and a clear-headed strategist. And nearly everyone said that Tony was a friend.