2015 rank: 4
2014 rank: NA
By Stephanie Cutter, partner, Precision Strategies, former White House adviser
Jay Carney has been at the epicenter of comms in virtually every sector of our country – from journalism to the White House and now Amazon.
Whether covering the collapse of the USSR as Time’s bureau chief, traveling on Air Force One on 9/11 covering President George W. Bush, or speaking from the podium for President Barack Obama, Jay has not just witnessed, but also influenced and participated in big moments of change.
The same will be true at e-commerce giant Amazon, which is expanding into just about everything, including movie production and, potentially, drone delivery.
Like most large Internet-based companies, it intersects regularly with complicated – and sometimes inflammatory – public policy issues. Consumers want online access to good products, but also want their data protected. They want competitive pricing, but don’t want invasive advertising.
That’s where Jay provides the differential for Amazon. He’s written about complex policy issues and spoken about them from the White House podium for years. He knows what consumers care about, and how best to communicate with them.
Equally important, he has wisely advised a president and vice president on the toughest issues of the day, and knows how to thread big problems into good policy. Whether it is privacy, cybersecurity, taxes, or trade, Jay knows it, and is already helping Jeff Bezos and Amazon’s team navigate through it.Plus, he’s a Boston Red Sox fan, and in my book, you can’t beat that.