2015 rank: 1
2014 rank: 14
By Andrew Card, president, Franklin Pierce University, former White House chief of staff
Working in the White House, among some of the most powerful people in the world, Dan Bartlett distinguished himself as a comms professional with outstanding judgment. He had the courage to speak truth to power and the wisdom to listen when it was needed most.
Dan has a strong commitment to ethics. He is also a terrific thinker and strategist, who is not afraid to go his own way when the importance of the cause warrants. Wise beyond his years, he had the uncanny ability to find just the right words that could reach millions of Americans and help them understand complicated issues.
He was a master of turning the gobbledygook of government-speak into clear, precise English the American people could trust. He believes in good leadership and he knows it starts with clarity and honesty in our words.
The consummate professional, he also knows how to build a very sound argument. He does so not to win the day, but to win the hearts and minds of those around him. His gift for language creates allies, friendships, and converts. He has the ability to find the right words that can persuade millions. He is funny. He is wry. He is charming. And he is most definitely smart.
During his years as comms director at the White House, Dan achieved these many successes under enormous stress, yet he displayed an irresistible sense of humor throughout.
A wonderful colleague and dear friend, he’s an even better dad and husband, which explains, in part, his recent success at Walmart. Simply put, Dan Bartlett knows how to earn the trust of millions of Americans.