German beer brand Berliner Pilsner hires Manifest for UK launch

Manifest has been appointed to handle PR for the UK launch of German beer brand Berliner Pilsner.

The agency won the account following a three-way competitive pitch. Manifest’s b2b and b2c brief covers PR and social media, focusing on building awareness for Berliner among consumers and potential stockists. The agency will also run the brand’s press office.

Nev Ridley, MD of Leeds-based Manifest, said: "We’re huge fans of both craft beer and Berlin so in many respects this is the dream client for Manifest.

"There is huge potential for a brand like Berliner in the UK. With the continued popularity of the craft beer scene, this is a great time to be working with a brand steeped in history, and from one of the coolest cities in the world. Our job is to bring a taste of Berlin to the UK through the medium of beer, and we’re all thirsty for the challenge."

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