We know that what makes PR such a dynamic and interesting field is also what makes the answer difficult to pin down, as it is constantly changing and evolving to fit the needs of new audiences and clients. However, there are three fundamentals that will always remain important in the industry: organization, creativity, and distribution. Below is our list of 9 great tools that will help you get a handle on all of those areas and become a PR champion.
Organize Yourself and Your Team
PR professionals have a significant number of tasks and projects to manage any given day, let alone within a week or a month. The number one work hack they will ever learn is being organized. If you can’t make it to the Internal Communications Europe in Movenpick City Centre, Amsterdam on 30 June to learn about all the latest strategies and techniques in internal comms, take a look at these tools:
Trello’s pleasant interface allows you to add pictures, files, labels, and tasks and keep track of your team’s progress.
If you’re more old school and prefer the reliability of spreadsheets for your internal communication needs, Smartsheet is definitely for you.
One of the best social media managers around. Schedule posts and manage your social networks (Twitter, Facebook, LinkedIn, etc) on one dashboard.
Working in PR often encompasses several several jobs at once; you need to be an expert in audience activity, social media trends, writing, and more! Better add graphic design to that list, since PR is a very visual field and you must be aware of the latest to tools to make your campaigns pop:
An industry favorite, Canva’s platform allows you to easily create eye-catching graphics, with a wide selection of free and paid fonts, headlines, and templates. They recently added infographic options as well.
Speaking of infographics, Easel.ly is well-known for providing a simple space for creating professional-looking charts and graphics. Organize your information and data in an appealing way using their large collection of shapes, symbols, and more
The first thing people will notice is the photograph. Sites like Pixabay are great for finding free, high quality stock images to pair with your posts and articles.
Distribute Your Content
Content distribution is a key component to PR success. Even if you’re the most organized person on the planet and create infographics so beautiful they bring tears to the eyes of all those who view them, none of it matters much if nobody sees your content. Use these tools to get your product to the right audiences and to increase awareness:
BlogsRelease is the #1 PR marketplace where brands connect with influencers by uploading blogger review campaigns for products, events, and news.
With a particular focus on storytelling, Contently specializes in creating and distributing quality content. With a bevy of tools, including ROI measurement, this is definitely a must-try.
This simple and free tool allows you to see what’s trending on the web. Simply type in your keyword and see its strength, reach, and whether it’s getting a positive or negative response. Services like SocialMention are great to consult before publishing your content to see what topics get the most audience engagement.
What is your favorite tool? Let us know in the comments!